Plain and simple, this old-fashioned formula is wonderfully fragranced, biodegradable and very effective. You need only 1/8 cup per wash load. This low-sudsing formula is kind to Nature and kind to those with sensitivities to chemicals. Little to no extra packaging or hype, it costs a little more per load than the big brands. Works great in HE front-load washers. Gentle enough for delicates, bathing suits and lingerie. Farmhouse customers write daily to say this is a practical luxury they can't live without. Lilac fans praise the scent.